Someone is selling a pair of special shoes dubbed the “Jesus Shoes.” With these shoes, you can walk on holy water.
Apparently, a creative arts company called MSCHF, based out in Brooklyn, bought a pair of Nike Air Max 97 sneakers at the normal market price of just $160.
The company then went ahead to effect some creative changes on the shoes. Being a creative arts company, they figured they could transform the sneakers into something way cooler than the original, so they decided to add a shoelace charm in the form of a crucifix with a Golden Jesus figure on it.
Next, they figured they could add something extra to amplify the Jesus theme, so they went all the way to the River Jordan and fetched some water. They then had the water blessed by a Brooklyn-based priest. The now holy water was put into the soles of the shoes, making it look like whoever was wearing the sneakers was walking on water.
Someone Bought Them At A Good Price
When the company finally put the sneakers up for sale, someone grabbed them within a minute, coughing up cash to the tune of $1,425. From the look of it, the value addition on the shoes was immense – from just $160 to a cool $1,425. However, that wasn’t the end of trade involving the “Jesus Shoes.”
Pay $4,000 To Walk On Holy Water
As it turns out, the person who bought the shoes from MSCHF wasn’t interested in wearing them. They went on to put them up for sale at a resale website called StockX. Astonishingly, the pair of sneakers is now going for a whooping $4,000. Still, given the creativity involved and the evident uniqueness of the pair of sneakers, it’s pretty easy to expect that someone will buy them soon enough. In this case, the seller will be making a cool $2,575 in profit – close to 200% profit. On its part, MSCHF has already made almost 900% profits on the shoes – from $160 to $1,425.
It’s not the first time that MSCHF is getting involved in some cool creative arts of such magnitude. The company has been known to come up with new attractive innovations. Some time back, MSCHF came up with a plug-in that when run on a web browser, makes Wikipedia content look like real academic sources. MSCHF also created a font called the “Times Newer Roman” that made the regular Times New Roman font bigger by about 10%.